Head of Marketing
Job Ref: LF
28596
This is an exciting opportunity to join a multi-jurisdictional business as Head of Marketing. Working closely with the Chief Commercial Officer, this role is responsible for leading and executing the group’s marketing and communications strategy!
Location
Guernsey,
Channel Islands
Responsibilities
Duties for this role include, but are not limited to:Developing and executing a group-wide communication strategy to support customer acquisition, engagement, and brand equity growth.
Leading through-the-line marketing campaigns across digital, social, CRM and PR channels, ensuring all activity aligns with commercial goals.
Managing a 12-month rolling calendar of marketing initiatives, delivering consistent messaging and impactful brand communications.
Defining and delivering brand strategy for consumer, business and employer brand audiences, ensuring consistency across all touchpoints.
Analysing and reporting on campaign performance, applying insights to improve results and effectiveness.
Overseeing agency partnerships, including creative, PR and digital, ensuring strategic alignment and high-quality output.
Leading on reactive and issues-based PR alongside senior stakeholders, maintaining a positive brand reputation in all jurisdictions.